Stocked and recommended by 4,000+ neighborhood pet stores and natural grocers.
Meet our functional recipes — made from fewer ingredients and lots of love ❤️
Shop by Function
Pill Hiding Treats
End the struggle, and make medicine easy with Pill Buddy.
Dental Health
Keep teeth clean with less than half the ingredients as the leading mass brand.
Doggy-Tainment
Long-lasting chews for peace and quiet during your zoom call.
Low-Cal Treats
Great taste, just 2 calories. Shop our new mini crisps.
Training Treats
Guaranteed to make your old dog want to learn new tricks.
Sustainable Fish Skins
Cod is popular, but heavily over-fished. Meet the sustainable choice dog's love.
Crunchy Cat Treats
Meal Toppers
Turn boring kibble into something incredible.
Simplicity and Purpose.
Our expertise is in developing functional recipes that use fewer and better ingredients than the mass-brand alternatives.
Simple Ingredients
We start with recognizable ingredients you might find in your own pantry, and we work hard to keep ingredient lists short.
Gentle Recipes
We keep sensitive stomachs top of mind when design recipes, with a focus on single-source animal proteins and digestability.
Flavor Meets Function
We focus on functional recipes that not only taste great, but serve a meaningful purpose — from dental health to pill treats and more.